2.3 Billion Tyres: Is ENSO the Tesla of the Tyre Industry?| Fully Charged Show Podcast

Nov 25, 2024

In this episode of the Fully Charged Show Podcast, Robert explores the world of tyres with Gunnlaugur Erlendsson, CEO and Founder of ENSO. With billions of tyres in use globally, most made from fossil-fuel-derived synthetic rubber, the environmental impact is staggering. Tyre wear releases six million tonnes of microscopic particles annually—accounting for 28% of primary microplastics in our oceans—and contributes more to air pollution than vehicle tailpipes.

ENSO is taking on this challenge with innovative, low cost, durable, high-efficiency tyres specifically designed for electric vehicles (EVs). These advanced tyres produce 35% less pollution and can also extend EV range, setting a new standard for sustainability in the automotive industry. Enjoy!  @fullychargedshow   @EverythingElectricShow  

 

This podcast was brought to you by OVO's Charge Anywhere. Power your next journey with peace of mind by downloading the OVO Charge app today: https://bit.ly/charge_anywhere

 

00:00 Introduction 

03:47 Advert - OVO Charge Anywhere 

04:30 ENSO, tackling air pollution 

06:51 What is a tyre made of? 

11:16 Demise of the tram?! 

12:46 Recycled by burning... 

19:20 Circular economy for tyres 

21:38 one company, 250 million tyres 

23:50 What makes an ENSO tyre? 

35:00 Not front of mind... 

38:40 A tyre tells you how you drive.. 

46:11 EVs are heavier though aren't they? 

51:12 No incentive to change? 

53:15 More profitable than iPhones 

54:40 Scaling 

1:00:30 Concluding thoughts

 

 

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